सुहाना खान ने ‘फेयरनेस क्रीम’ का नाम बदलने पर जहाई खुशी

अभिनेता शाहरूख खान की बेटी सुहाना खान ने ‘फेयरनेस क्रीम’ का नाम बदलने के एलान पर  खुशी जाहिर करते हुए हिंदुस्तान यूनिलीवर की सराहना की है।

सुहाना खान ने हिंदुस्तान यूनिलीवर के बारे में आई इस खबर को अपनी इंस्टाग्राम स्टोरी पर शेयर किया.

कंपनी की फेयरनेस क्रीम ‘फेयर एंड लवली’ में से बहुत जल्द ‘फेयर’ शब्द को हटा दिया जाएगा. हिंदुस्तान यूनिलीवर ने इसके लिए आधिकारिक बयान भी जारी किया है.

कंपनी ने ट्विट करते हुए लिखा ,’हम स्किन टॉन्स सहित तमाम स्किन केयर पोर्टफोलियो के प्रतिबद्ध हैं, जो सुंदरता की विविधता सेलिब्रेट करता है. इसलिए हम अपने प्रोडक्ट्स से ‘फेयरनेस’, ‘व्हाइटनिंग’ और ‘लाइटनिंग’ जैसे शब्द हटा रहे हैं और ‘फेयर एंड लवली’ ब्रांड का नाम बदल रहे हैं.’

We’re committed to a skin care portfolio that's inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name.https://t.co/W3tHn6dHqE

— Unilever #StaySafe (@Unilever) June 25, 2020

हाल ही में अभिनेता अभय देओल ने फेयरनेस क्रीम को बढ़ावा देने वाले लोगों पर तंज कसते हुए इंस्टाग्राम पर एक पोस्ट साझा किया था।

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Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like “skin brightening/ whitening”, or “lightening creams”. Most brands no longer want to be associated directly with being termed as 'fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness”, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too. The hunt for fairness: Neutrogena fine fairness: Could not locate it on their global websites but it is available on Amazon and other sellers:https://www.amazon.in/Neutrogena-Fine-Fairness-Cream-SPF20/dp/B00BSPOXMW/ Ponds have a white beauty range:  The range includes products like anti-spot fairness cream which is available on affiliate websites like Amazon and Nykaa. On their own website could locate just the White beauty cream. https://www.ponds.com/ph/products/collection/white-beauty/day-cream-for-normal-skin.html* Loreal white perfect day cream: Apparently reduces the melanin level in the skin, gives a rosy appearance to your skin and is suitable for all Indian skin types. "reduce skin darkening  and boost anti-spot whitening for a brighter & younger look"https://www.lorealparis.co.in/products/skin-care/day-cream/white-perfect-clinical-day-cream/ Recently, Procter & Gamble skincare brand Olay announced that it will no longer retouch skin in its advertising by 2021 because it reflects an idea of beauty which is almost impossible to achieve. The statement was made during an event in New York. In March 2019, Olay also came up with a creative campaign #FaceAnything with @masabagupta @kubbrasait , @lilly, @bikewithgirl and @_payalsoni_ #Fairandlovely #prejudice #racism #fairskinobsession #fairnesscreams #kalagora #flawlessskin #hdglow #whiteness #complexion #skintone #shades #pearlextracts #microcrystals #ayurveda

A post shared by Abhay Deol (@abhaydeol) on Jun 5, 2020 at 4:39am PDT